Philanthropy Spotlight: CUE Zero-Waste Initiative
It is estimated that humans produce over 300 million tons of plastic each year worldwide, and approximately 150 million tons of it is used only ONCE. In the United States alone we send more than 38 billion plastic water bottles to the landfills every year. According to Resident Advisor, 21 million Netherlands festival goers produce 23,000 households worth of trash annually. A study by the University of California Santa Barbara’s National Center for Ecological Analysis and Synthesis found between 4.8 and 12.7 million metric tons of plastic material ends up in the oceans each year, 80% of which come from land based sources. The numbers are staggering and we must do our part to break the cycle of waste in which we are caught. We must clean up the mess we have made, and the best way to curb single-use plastic pollution is to reduce personal plastic consumption!
We at CUE know it is our duty as producers to reduce the environmental impact of our events, so moving forward we will be emphasizing a zero-waste initiative. We encourage all attendees of Reunion on September 28th to bring their own reusable cup for drinks as we will no longer provide single use plastic cups. Don’t have a vacuum insulated, sturdy cup? We’ve got you covered! You can purchase your own custom, laser-engraved, stainless steel mug and become a member of the #cuecrew. You will receive perks such as reduced admission to our events, and starting now, if you purchase a cup with your ticket to Reunion through Eventbrite, you will get early bird pricing all the way to the door!
If you forget to bring your own cup or don’t want to purchase one of ours, we will offer a compostable option at the cost of $5. All money collected from the sales of compostable cups will be donated to The Ocean Cleanup project, an amazing non-profit organization founded by Dutch Inventor, Boyan Slat. By utilizing ocean currents to their advantage, The Ocean Cleanup has developed passive drifting systems that are estimated to clean up half the Great Pacific Garbage Patch in 5 years’ time. This cause really hits home given our proximity to the Pacific Ocean and we must do what we can to help get OUR garbage out of OUR ocean. Please donate now if you would like to help fund this project right away and check out Boyan Slat’s interview on The Joe Rogan Experience if you would like to know more about him and the project.